Semantra
| As a software start-up selling groundbreaking technology in the enterprise search space, Semantra had no market visibility or credibility. Semantra enlisted PGPR to craft and define core messaging.PGPR's goal was to raise visibility, building ENCIRQ's momentum among media, industry analysts, market influencers and prospective customers. | PGPR planned a comprehensive go-to-market public relations campaign that included message development, and broad media and analyst outreach. | Within a three week period, PGPR coordinated 12 interviews with influential industry analysts including Aberdeen, Forrester, Gartner and IDC. The firm gained instant credibility after several of the meetings resulted in written perspective pieces. Semantra is fast gaining recognition as a leader in information access, enjoying a dramatic rise in business leads and product demonstration appointments. |
| "Media and analyst relations are clearly the strength of PGPR and their efforts in this area have been central to Semantra's success." |
| - Cody Aufricht, Vice President of Marketing, Semantra |
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