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"PetersGroup Public Relations truly understands both the technologies we use and the unique value they offer our clients. The firm not only speaks our 'language', they became a true partner in defining and growing our marketing and communications efforts."

 - The Adrenaline Group
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Public Relations
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Successes : FundsXpress Financial Network

Gathering industry intelligence to ensure tight, accurate customer messages.

Founded in 1997 and headquartered in Austin, Texas, FundsXpress is an application service provider of a wide range of Internet-based financial services and products including the FundsXpress Financial Portal, Internet banking, online brokerage, lending and account aggregation. 

FundsXpress Campaign Results
  • Determined through the perception study that the messages FundsXpress had been communicating prior to the engagement with PetersGroup Public Relations were not resonating with media and industry analysts 

  • As a result, developed a cohesive messaging document structured by media type, customer segment and target market in order to effectively communicate with a variety of audiences

  • Increased the number of media placements in leading financial publications by 47 percent from 4Q 2000 to 1Q 2001; increased the quality of those placements from mentions to primary focus for the majority of articles

  • Increased the number of industry analyst briefings by five times from 2000 to 2001

Client Successes:

We've worked with companies ranging from early-stage startups to established Fortune 500 clients, generating the results that got them noticed by the audiences that matter. Current and past clients include:
 
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