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"In a fiercely competitive and volatile market, PetersGroup Public Relations has been instrumental in creating a cohesive and forward thinking message for us. The benefit of their expertise, from strategy to execution, has been critical to our success."

 - FundsXpress, Inc.
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Successes : Tivoli (an IBM company)

Creating mindshare for the technology leader by launching a campaign-focused worldwide executive visibility program.

Tivoli software from IBM enables an IT organization to reduce the total cost of ownership and improve service levels of the IT infrastructure.

Tivoli Campaign Results
  • Increased number of executives speaking on behalf of Tivoli by more than 10 percent from year to year

  • Rolled out brand positioning and messages worldwide 

  • Reached a 40% success rate in placements, 25% of which are keynote speakers

  • Effectively established as a thought leader in areas such as e-business, storage and security

Client Successes:

We've worked with companies ranging from early-stage startups to established Fortune 500 clients, generating the results that got them noticed by the audiences that matter. Current and past clients include:
 
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