 "The team's innovative approach has generated programs that exceed our expectations, leading to an increased awareness in the marketplace."
- Tivoli
PetersGroup
Public Relations voice: 512.794.8600 fax: 512.794.8622 Worldcom Public Relations Group |
 Lauren PetersLauren Peters has 18 years of business-to-business and consumer marketing and public relations experience, including packaging and branding of products, services and businesses. She has 11 years of high tech public relations experience in vertical and consumer software, enterprise systems and networking, manufacturing, software developer tools, professional services, Internet, servers, desktops, notebooks and peripheral products. Markets served include: health care, transportation, e-commerce, financial services, energy, retailing, manufacturing, telecommunications and consumer. Prior to starting PetersGroup Public Relations in early 1997, a high tech focused practice, Peters was director of worldwide marketing and communications for a Fujitsu company that provides systems and software architecture, integration and services to the top 200 retailers worldwide. She developed direct customer programs to extend the company's reach into new markets and was responsible for internal and external integrated communications planning and implementation to support global business objectives. Peters received the Fujitsu Above and Beyond Award and both the ICL Retail Systems Bronze and Silver Excellence Awards for Marketing Communications. Peters has also won Matrix Awards for design of customer events and ongoing programs, design and writing of direct mail series, and design and development of executive customer promotional campaigns. She was recognized by the Austin Business Journal Year 2000 Profiles in Power; and received the Association for Women in Communications 2001 Mentor Award. Peters has taught Public Relations Strategy for a University of Texas PR certification course and was selected to lead a roundtable session at the 2001 PRSA International Conference. |
Management Team Employment Opportunities |