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"PGPR’s capabilities extend beyond media relations as they utilize public relations as a tool for aggressive branding."

 - Metrowerks

PetersGroup
Public Relations
voice: 512.794.8600
fax: 512.794.8622
Worldcom Public Relations Group



Business Intelligence and Research

Gauging public opinion of key influencers such as media, industry analysts, customers and prospective customers demands current business intelligence and research. PGPR believes that highly-targeted research can create cost-effective and timely ways to test messages, determine "care-abouts," understand the competitive landscape and appropriate targets - all to deliver the most effective communications programs.

Through our business intelligence and research services offered, clients gain a greater understanding of market dynamics. Through primary research, in-depth analysis and a firm grasp of the competitive marketplace, we provide information and insight that help you craft strategy and identify opportunity.

As professional communicators, our team delivers actionable insights by understanding how to use business intelligence to create a communications strategy to achieve your company's goals.

Services

  • Industry Perception Studies
    Development of a customized inquiry process targeted at media, analysts, customers and other influencers to track impressions, beliefs and insights into your company, market area or competitive landscape.

  • Executive Management Perception Studies
    Probing and analysis of internal impressions among a company's management team to identify areas of consensus, disconnect and the company "story" as its being told by the executives.

  • Custom Research
    Development of competitive analysis, white papers, analyst reviews, surveys, focus groups, primary research and other services specifically tailored to clients' individual needs.