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"PGPR’s capabilities extend beyond media relations as they utilize public relations as a tool for aggressive branding."
- Metrowerks
PetersGroup Public Relations
voice: 512.794.8600
fax: 512.794.8622
Worldcom Public Relations Group |
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Business Intelligence and Research
Gauging public opinion of key influencers such as media,
industry analysts, customers and prospective customers demands
current business intelligence and research. PGPR believes that
highly-targeted research can create cost-effective and timely
ways to test messages, determine "care-abouts,"
understand the competitive landscape and appropriate targets -
all to deliver the most effective communications programs.
Through our business intelligence and research services offered, clients
gain a greater understanding of market dynamics.
Through primary research, in-depth analysis and a firm grasp of
the competitive marketplace, we provide information and insight
that help you craft strategy and identify opportunity.
As professional communicators, our team delivers actionable
insights by understanding how to use business intelligence to
create a communications strategy to achieve your company's
goals.
Services
- Industry Perception Studies
Development of a customized
inquiry process targeted at media, analysts, customers and other
influencers to track impressions, beliefs and insights into your
company, market area or competitive landscape.
- Executive Management Perception Studies
Probing and
analysis of internal impressions among a company's management
team to identify areas of consensus, disconnect and the company
"story" as its being told by the executives.
- Custom Research
Development of competitive analysis, white
papers, analyst reviews, surveys, focus groups, primary research
and other services specifically tailored to clients' individual
needs.
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