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"PGPR's local and nationwide business and media connections have been invaluable - we've seen well over a 500 percent increase in our press coverage."
- MagRabbit
PetersGroup
Public Relations
voice: 512.794.8600
fax: 512.794.8622
Worldcom Public Relations Group |
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Media Relations
"Show me the ink!" At the end of the day, these are
the tangible results you want to see. However, building and
keeping media momentum requires a lot of effort and hard work to
establish relationships with the people that matter. It requires
an intimate understanding of timing and what makes something
newsworthy. After years of working closely with press of all
shapes and sizes, from business to technology to local and
consumer, some of PGPR's best references are journalists
themselves. Our success with the media is tied to four things:
- We understand how to translate our client's industry, business and
products into media-friendly language;
- We know the publication's focus and each journalist's
interests;
- We establish our clients and ourselves as valuable resources
- regularly providing useful insights and information;
- We constantly share new insights across the agency about journalists,
their needs and interests. Our proactive style of media relations means we don't just wait around until you have some news to announce.
- We leverage existing news stories and evangelize emerging trends -
positioning clients as thought leaders. And our team approach enables us to pitch your story to the right journalist, at the right time - across all media.
Services
- Media strategy development and planning
- Proactive media outreach
- Editorial calendar management
- Product reviews
- Press and analyst tours
- Tradeshow briefings
- Industry awards
- Business and product launches
- Writing and content development
Media Relationships
- Business
- Call Center
- Computing and Networking
- Consumer
- Gaming
- Financial
- Internet
- Manufacturing
- Online
- Local
- Newspapers
- Retail
- Semiconductor/Hardware
- Transportation
- Wireless
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