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"PGPR’s capabilities extend beyond media relations as they utilize public relations as a tool for aggressive branding."
- Metrowerks
PetersGroup
Public Relations
voice: 512.794.8600
fax: 512.794.8622
Worldcom Public Relations Group |
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Why PGPR? We're glad you asked.
In the past couple of years, many agencies
started to look the same. They were more focused on jumping on
the latest marketing bandwagon than about sticking to basic public
relations. At PetersGroup Public Relations, we have stayed true
to our focus, working with clients who are serious about
communications and understand the value of integrating it into
the entire business process.
Here's how we think. If this makes sense to you then let's talk.
- Public Relations is more than press releases
Public relations deals with all of the ways
your business communicates - press releases are only one form of
communications.
- Public Relations can affect your
bottom line.
A public relations strategy should map to
your overall business objectives - raising visibility to
increase sales.
- Public Relations is key to
developing a marketing strategy
Clear communications throughout the
enterprise is the backbone to a comprehensive marketing
strategy.
- Public Relations is most effective
with a refined, well-tested message, targeted to each of your
audiences
It is critical to understand your audiences
(customers, media and employees) and what they care about, to
better create, focus, test and refine your message.
- Public Relations is measurable
A successful public relations plan should
be more than just counting press hits or column inches - through
measurement matrices, a public relations strategy can be
analyzed and the agency can be held accountable.
- Research can drive public relations
for a well planned, actionable and measurable strategy
Tools such as customer focus groups,
industry perception research and messaging studies allow for
comprehensive market knowledge to help create new ideas, gauge
interest levels of media and provide benchmarks for future
measurements.
- Understanding what motivates
industry analysts and media is key to a successful public
relations strategy
Reporters and industry analysts respond to
story ideas that are intelligent and delivered responsibly -
knowing how these audiences react can be the difference between
gaining their attention or being ignored.
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